tag:blogger.com,1999:blog-36709954.post5555439067035160295..comments2010-07-31T20:23:10.066-05:00Karmalade Musichttp://www.blogger.com/profile/12028949792524237245noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-36709954.post-28997031328390704022006-11-21T16:41:00.000-06:002006-11-21T16:41:00.000-06:00

Interesting point Ken 2.0 and a person would guzzle Coke just the same as they would Pepsi. So taking your argument, why should Coke and Pepsi market? I'd argue that commodity brands need to invest in brand-building activities even more so then non-commodity brands do, becuase it comes down to a warm and fuzzy about the company to create preference for the brand. So if Chevron's efforts build

Dave Cannonhttp://www.blogger.com/profile/12028949792524237245noreply@blogger.comtag:blogger.com,1999:blog-36709954.post-82975457986051059572006-11-21T15:27:00.000-06:002006-11-21T15:27:00.000-06:00

Commodity brands don't need to conduct any proper marketing. My car will guzzle Getty, the same as it will Texaco. If I were Chevron, I wouldn't bother investing in the Web, rather I'd spend my marketing dollars on researching renewable energies because the Democrats aren't going to look the other way like the corrupt Republican party did.<br /><br />Sincerely,<br />Ken 2.0

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