Satellite Radio Levarages Web 2.0

While listening to the Stern show on Sirius on my way in to work this morning (as I do most every day) Howard discussed the potential renewal of Jackie "the ex Stern show funny man" Martling's weekly show which has been running on Howard 101. (For those of you not familiar, Howard has built out two channels on Sirius--Howard 100 and Howard 101.) Howard aksed his program director Tim Sabien if the show would be renewed and Tim said that he had been monitoring the message boards on some of the social network sites like the Stern Fan Network, and reported that the feedback re Jackie's show was very positive and that he would indeed be renewing his contract. Howard joked a bit about the fact that his program director was making decisions about the channel's content by monitoring the boards, but the reality is, Tim is quite smart to be doing so. As I have talked about before, Web 2.0 is, in my opinion, more about participation then it is about technology and here is a fine example of how Web 2.0 is being leveraged to build a brand. By engaging with and listening to the consumer, in this case the fans, Howard, Tim and Sirius are creating a brand experience that is ever more relevant to their consumers/fans, becuasethrough Web 2.0 they know what their consumer's want and they deliver it to them which in turn drives brand loyalty. For those in the know, Stern fans are some of the most loyal fans out there. Businesses should be so smart about listening to their fans, I mean customers.