As you can imagine the world of online collaboration and discussion is not limited to the social networks (mySpace and the like). There's quite a bit of discussion going on out there and I thought I'd take a moment to point your attention to one where we all could make a difference. The site, willyoujoinus.com sponsored by Chevron was designed to engage people in an open discussion about the future of energy. Here is a description from the site itself.
"We need your help.
At Chevron, we believe that innovation, collaboration and conservation are the cornerstones on which to build this new world. But we can’t do it alone. Corporations, governments and every citizen of this planet must be part of the solution as surely as they are part of the problem.
And so, we ask you to join us.
Let this website be the vehicle that helps to close the gaps between our diverse philosophies and open the minds of us all. There are many factors in the new energy equation, and we encourage you to consider all of them. We call upon scientists and educators, politicians and policymakers, environmentalists, leaders of industry and each one of you to be part of reshaping the next era of energy."
While I am not a fan of "big oil" per se I do applaud Chevron for opening the lines of communication and their use of the Web to do so. Lets just hope the discussions remain objective and that they (Chevron) actually listen, learn and put the learnings to good use.
Monday, November 20, 2006
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2 comments:
Commodity brands don't need to conduct any proper marketing. My car will guzzle Getty, the same as it will Texaco. If I were Chevron, I wouldn't bother investing in the Web, rather I'd spend my marketing dollars on researching renewable energies because the Democrats aren't going to look the other way like the corrupt Republican party did.
Sincerely,
Ken 2.0
Interesting point Ken 2.0 and a person would guzzle Coke just the same as they would Pepsi. So taking your argument, why should Coke and Pepsi market? I'd argue that commodity brands need to invest in brand-building activities even more so then non-commodity brands do, becuase it comes down to a warm and fuzzy about the company to create preference for the brand. So if Chevron's efforts build more good will toward their brand then it was money well spent. That said, I agree with your point that they need to invest in researching renewable energies. This site, supports that research. Its like one huge ongoing focus group. The key is, they need to act on the findings.
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