More on the fourth W

As promised in my Nov 7th post "A Fourth W" I'm going to take a moment to talk more about the potential use for Widgets (also referred to as gadgets) within a business/corporate website. I was checking out KickApps and got to thinking about how businesses might leverage such a technology. Here's just one method I came up with:
Extranet: Are you an agency or company who need's to share video with your clients? This tool would provide you with a secure and simple method for doing so.

A great resource for widgets is Widgetbox which can best be described as an online widget marketplace. Here I came across the "DirectCallBack" widget under the communication section. With this widget businesses can talk to the visitors of their webpage, while they are looking at it. Ideal for customer service and sales.

And these are just a couple examples. The collective power of worldwide programming is producing some pretty cool gadgets, I mean widgets.