CNN- Another Example of Web 2.0

CNN's iReport service is another good example of how an organization is leveraging Web 2.0. iReport allows everyday people (CNN viewers) to send, share and see their stories on CNN. Through this participation CNN is not only getting their audience involved with the CNN brand they're also addressing an increasing demand for fresh content--without having to really pay for it. While this content, in most cases, is no subsititute for good journalism, it may provide the spark that inspires or the depth that makes a good story great.